Who is FANDOM?
A pop-culture-focused site and wiki platform established in 2004 by Jimmy Wales of Wikipedia; 200M+ monthly uniques across products
A pop-culture-focused site and wiki platform established in 2004 by Jimmy Wales of Wikipedia; 200M+ monthly uniques across products
Team
• 1 PM, 3 eng and myself
• 1 PM, 3 eng and myself
Problem
• OPTIMIZATION — Old site was optimized for mobile only; Link to Fandom.com 1.0
• NAVIGATION — Users having difficulty navigating the site
• TOOLING — Editorial team lacked CMS tools and front-end capabilities to be effective
• OPTIMIZATION — Old site was optimized for mobile only; Link to Fandom.com 1.0
• NAVIGATION — Users having difficulty navigating the site
• TOOLING — Editorial team lacked CMS tools and front-end capabilities to be effective
Challenges
• Balancing functionality AND brand personality
• Time — design, build, test and ship in 6 weeks to coincide with launch of new ad package
• Balancing functionality AND brand personality
• Time — design, build, test and ship in 6 weeks to coincide with launch of new ad package
User Goals
• NAVIGATION — Design an experience that allows users to more easily navigate the site
• DISCOVERABILITY — Increase the discoverability of topics users care about
• RELEVANCE — Enable editorial control through content modules that bubble up evergreen & timely content
• NAVIGATION — Design an experience that allows users to more easily navigate the site
• DISCOVERABILITY — Increase the discoverability of topics users care about
• RELEVANCE — Enable editorial control through content modules that bubble up evergreen & timely content
Business Goals
• OPTIMIZATION — Optimize for desktop and mobile
• RANGE — Create an experience that relays the breadth of our content to users and clients
• UNIFICATION — Update and simplify design grid, breakpoints and number of page-level
templates for greater consistency across all products
• ENGAGEMENT — Defined by total card views per user and session (scroll depth)
• OPTIMIZATION — Optimize for desktop and mobile
• RANGE — Create an experience that relays the breadth of our content to users and clients
• UNIFICATION — Update and simplify design grid, breakpoints and number of page-level
templates for greater consistency across all products
• ENGAGEMENT — Defined by total card views per user and session (scroll depth)
Process
• Research / competitive set
• Defining goals
• Wireframing / user flows
• Proposal of grid and breakpoints
• Visual Design
• User Testing
• QA
• Research / competitive set
• Defining goals
• Wireframing / user flows
• Proposal of grid and breakpoints
• Visual Design
• User Testing
• QA
Metrics (pulled April 2018)
• Last 90 Days Since Launch (Jan 2018)
• Total Uniques +2.9% 13M
• Total Sessions +8.1% 18M
• Session Duration +35.1% 1m 22s
• Engagement +40.9% (scroll depth)
• YoY
• Uniques +29.6% 45M
• Sessions +29.1% 64M
• Session Duration +32.1% 1m 8s
• Last 90 Days Since Launch (Jan 2018)
• Total Uniques +2.9% 13M
• Total Sessions +8.1% 18M
• Session Duration +35.1% 1m 22s
• Engagement +40.9% (scroll depth)
• YoY
• Uniques +29.6% 45M
• Sessions +29.1% 64M
• Session Duration +32.1% 1m 8s
Engagement, defined by scroll depth, increased dramatically post launch
