What is FANDOM?
A pop-culture-focused site and wiki platform established in 2004 by Jimmy Wales of Wikipedia; 200M+ monthly uniques across products (through strong SEO)
A pop-culture-focused site and wiki platform established in 2004 by Jimmy Wales of Wikipedia; 200M+ monthly uniques across products (through strong SEO)
Team
• 5 engineers, 1 PM and myself
• 5 engineers, 1 PM and myself
Problem
• Consolidate 200+ community apps into 1 unified app per Apple's guidelines
• Consolidate 200+ community apps into 1 unified app per Apple's guidelines
Challenges
• FLEXIBILITY — Replaced another designer mid-project
• SPEED — Quick turnaround; 2 weeks to design app end-to-end
• COMMUNICATION — Engineering team is located 9 hours ahead in Poland
• FLEXIBILITY — Replaced another designer mid-project
• SPEED — Quick turnaround; 2 weeks to design app end-to-end
• COMMUNICATION — Engineering team is located 9 hours ahead in Poland
Goal for Documenting Current IA
Articulately illustrate FANDOM’S current IA model for our entire product suite in order to:
• help frame new IA proposals
• to serve as a clear, visual point of reference as we begin to consolidate our product offerings
• to highlight the current painpoints in our model including redundancies
Articulately illustrate FANDOM’S current IA model for our entire product suite in order to:
• help frame new IA proposals
• to serve as a clear, visual point of reference as we begin to consolidate our product offerings
• to highlight the current painpoints in our model including redundancies
High-level user flows
Process
• Research / competitive set
• Wireframing / user flows
• Visual Design
• QA
• Currently iterating on design and testing
• Research / competitive set
• Wireframing / user flows
• Visual Design
• QA
• Currently iterating on design and testing
User Goals
• DISCOVERABILITY — All content types in one place (editorial, UGC and Wikis)
• PERSONALIZATION — Allow users to customize their experience by their interests
• DISCOVERABILITY — All content types in one place (editorial, UGC and Wikis)
• PERSONALIZATION — Allow users to customize their experience by their interests
Business Goals
• MIGRATION — Move users from individual community apps into one all-encompassing app
• MONETIZATION — Ensure that the new design works seamlessly with our ad package
• INCREASE RETENTION — Wiki content historically has low retention (~6% DAU/MAU); App is now close to ~25% DAU/MAU thanks to personalization and push.
• MIGRATION — Move users from individual community apps into one all-encompassing app
• MONETIZATION — Ensure that the new design works seamlessly with our ad package
• INCREASE RETENTION — Wiki content historically has low retention (~6% DAU/MAU); App is now close to ~25% DAU/MAU thanks to personalization and push.
Day 1 retention has increased 9% post launch
DAU/MAU is drastically higher for our iOS app than our other products
Proposed IA structure for consolidated app
